Rockwell Group
During my time at Rockwell Group, I had the chance to work on a wide range of projects across both print and digital design. My work included internal and external signage, presentations, web design, and other visual assets for the studio and its projects.
I was also fortunate to be connected with several outside organizations, which became some of the highlights of my experience there. These included the Museum of Food and Drink (MOFAD), Cork Collective, and Arts for Everybody, all of which are featured in this selection of work!
MOFAD Step & Repeat, 2024.
For MOFAD's step and repeat, I created a custom illustrated backdrop inspired by Flavor Paper's Brooklyn Toile, drawing my own collection of references to New York City's food scene. With just three days to take the project from concept to final design, it was a quick process, but one I really enjoyed—especially because it brought together illustration, food, and large-format design.
One of my favorite parts is that the backdrop is still being used at MOFAD events today! It's been really special to see my illustrations pop up again and again, especially in photos alongside chefs, writers, and other people in the food world I'm very lucky to have my work share a space with.
Cork Collective Postcards, 2024.
Cork Collective Instagram Stories, 2025.
Cork Collective is a nonprofit movement powered by leaders across the hospitality, wine, and design industries, united by a shared mission: transforming discarded cork stoppers into a force for environmental and social good. By reimagining waste as a resource, the organization creates innovative, sustainable products that benefit both the planet and local communities.
Through Rockwell Group’s partnership with Cork Collective, I had the opportunity to contribute to a range of design materials supporting the organization’s mission, working alongside the team at 2x4 and the design team at Rockwell Group. The work featured here explores how visual communication can help raise awareness, inspire participation, and tell the story of sustainability in action.
Arts for Everybody Signs, 2024.
These Arts For Everybody signs were one of my first assignments at Rockwell Group, so they’re something I still hold especially dear. The national initiative brought together 18 cities and towns across the country to simultaneously present art inspired by their own communities. I designed bilingual banners for the campaign, translating its colorful visual identity into large-format pieces celebrating each participating place. It was especially exciting to see one of my first designs at the studio come to life at this scale.
Curious Creatives, 2024-2025.
For Rockwell Group’s internal communications, I designed posters for Curious Creatives, an employee speaker series highlighting creative professionals across a range of disciplines.
Rockwell 40th Anniversary Party Assets, 2024.
Menu and wayfinding signage designed for Rockwell Group’s 40th Anniversary celebration at W New York – Union Square, one of the firm’s recent redesigns. The visual language draws from the hotel’s interiors, incorporating shapes, colors, and patterns found throughout the space. The wayfinding signage takes particular inspiration from the Living Room, with circular forms referencing its sculptural globe lighting.